Brazilian-born entrepreneur and design leader, helping transformative companies through strategic design and fearless creativity.

2017 – Present

As an early design hire my contributions have been instrumental in enabling people worldwide to receive the support they need – to date, over 3.5 million hours of professional coaching have been facilitated through the BetterUp platform

2016 – 2017

Joined the company during a period of intense change towards mobile-first. The products I designed were used by over 100 million teachers and students globally, and contributed to an acquisition by NetDragon later on

2012 – 2016

Beni was a marketing intelligence platform designed for brick-and-mortar, with over 160 customers. I co-founded and led the Product and Design teams

2010 – 2011

I worked as a design generalist, and was involved in a variety of projects spanning graphic, industrial, and fashion design


365 days of writing


I'm committing to writing and posting my thoughts, big or small, for 365 days


Idea Workstation

Coming soon

Currently exploring how AI can be a daily tool for creatives to document, process, and remix their inspiration. More to come soon


Odds & Ends

2010 – 2023

A raw and unfiltered glimpse into my work, presented without context